Fitness Flu

Hi, I’m Mahima!

I was absolutely hostile to the concept of fitness and always steered away from all things involving sports activity throughout my school journey. 

However, no matter how much I coached myself in the field, lack of nutritional awareness ended me up with acne, hair fall & severe hormonal issues. Gradually, I commenced equipping myself with nutritional facts, putting my consumption pieces together, did my permutation and combination in terms of food & fitness, and fell in love with where I was investing my head and heart.

Thanks to the digital world where I got a platform to showcase my talent, share my knowledge and establish FF’s identity. It all started with just casually sharing my lifestyle journey with my Instagram audience, and helping people unknowingly with my inherited knowledge. As I started to understand that I am impacting the ones around me, I realised they needed a more personalised approach for inching closer towards long term goals. 

From a girls college to pursuing Public Relations & Advertising from India’s premium space – IIMC, Delhi to actually not walking the road ahead and making a turn towards nutrition, I am a qualified nutritionist today. 

They say ‘if you love something, never do it for free’.

I knew ‘one fits all approach’ doesn’t work in the real world. I could vividly see the potential of my nutritional knowledge along with my style of coaching altering lives. I started providing paid online diet consultation and converted it into my full-time job. I made people understand how important it is to build a relationship with food and how western diets are not effective. It’s time to get back to your roots because root problems require ‘root’ solutions. 

We plan, you execute! 

Food for thought: Your MIND will always believe what you tell it. Remember to feed it with great food ideas & lots of LOVE!

Love & Light, 



About the brand - Fitness Flu 

Fitness Flu got a life when we all suffered the loss of my Nani’s life. This traces to something very personal, yet very common.

There isn’t any gainsaying the fact that Indian woman is perpetually marching towards serving others, and she overlooks her health in the process.

Likewise, a part of my very heart – My nani turned obese due to her poor screening process in terms of consumption, and a plethora of other health problems followed.

Coping with that loss was very difficult and one of the biggest challenges for me.

A sense of guilt has permeated ever since she left. We, as a family realised that waking up when health worsens doesn’t help. Then it’s just a countdown between you, your loved one & their body gradually surrendering.

" We might lose count of our calories, but our bodies don’t. Prevention is always in our hands, healing is ‘always’ not! "

FF is certainly not just a brand or a consulting firm for me, but a mission where I want to spread the disease of fitness & create awareness amongst people about the importance of health and wellness. The havoc we cause to our bodies while marching towards fun treats is expensive, physically and emotionally. 

 I believe that if our everyday life is healthy, we can save ourselves from several health issues as 90% of the diseases are related to poor diet & lifestyle choices. 

We commenced our journey with a campaign #ihavefitnessflu to encourage people to adopt a healthier lifestyle and make India, a disease-free country.

 We are ready to share your stress of long-lasting healthy consumption patterns, are you? 

Ready For A Change?

Fill up the form to start your journey with my team!